All of Granite Partners’ consulting engagements involves some sort of primary research, either as part of a SWOT analysis to assess market position, or customer
As a marketing consultant, I tend to observe things critically, find parallels and patterns in everything, to try and make sense of what I see
Whether we’re creating a marketing plan, implementing a creative campaign or setting up for a key sales call, there is always a big question lurking
After thirty years of helping commercial companies and non-profit organizations enhance their effectiveness through high-impact marketing efforts, we’ve seen some patterns develop. It appears that
We’ve been reviewing lots of corporate materials over the last several weeks, as it’s stock Proxy season. Each Spring, public corporations hold their shareholder meetings,
Guest blog Posted by garethcase ⋅ August 30, 2011 ⋅ 5 Comments It’s a subject that comes up every year. There is always an Account
As business people and entrepreneurs, most of us don’t like failure in general, and largely feel that failure is bad. True entrepreneurs, however, often tout
Branding is one of our mainstay services – it touches and influences every engagement we have to one degree or another. We focus on it
Before all you English majors go off on me, I know the title is making use of poor grammar -but “From Whom Do You Seek
At it’s root, marketing is about change. Changing perceptions, changing appearance, changing buying behavior. But if marketers are to conquer the C-level chambers and earn
