Imagine your future: Your brand identity has been in place unchanged since the organization was founded in the 50s; the marketplace has shifted; your brand
We use e-mail for a number of purposes, both for our own marketing efforts and on behalf of clients or as part of their plans
With some prodding from Eric Mohr (http://www.linkedin.com/in/ebmdirectmarketingservicesllc )I gave some thought to the reputation of Direct Marketing in the digital age. I read and absorb
How many of you receive more than 200 e-mail messages per day? How many of you receive more than 50 text messages per day? How
Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a
Reposted courtesy of HBR, copyright 2011 Matthew Dixon is Managing Director of the Corporate Executive Board’s Sales and Service Practice. Brent Adamson is Senior Director
OK, I’ve about had it with poor language skills being forgiven under the pretext that “as long as you can read it, a few mistakes
For those of you who are marketers, or if you’re a business owner or solo practitioner who acts in a marketing capacity (and who doesn’t),
As a consultant, I read – a lot – every day, about different marketing approaches, different angles and aspects of marketing, from social media trends
Recently we’ve been approached by several tradeshow organizers to review, upgrade, or revamp their marketing efforts, for a variety of reasons. With all the visibility
