Alexandra’s hit it on the head with this one. Precisely what we’ve been telling our clients for years. Top 5 Ways to Waste Your Professional
With marketers, retailers and web pundits delving into the topic of Big Data, studying their Google Analytics report like it’s the Zapruder film and studying
I was speaking with a top marketer and high-powered sales professional (yes, the two skills are not mutually exclusive), and the conversation drifted to how
Are you really getting as much value from your sponsorship activity as you were lead to believe when you entered into the agreement? Have you
Anyone who hasn’t listed their domicile as “rock, lower level” in the last five years knows that the biggest mega-trend in marketing is “Big Data.”
In a routine scan of my e-mail inbox, the discussion pages of my 40-some LinkedIn groups, various news sites and marketing sites, I counted over
Marketers, retailers and their agencies have been relying on advertising and it’s relatively high cost and low return to drive revenue for 75 years or
Written by Dan Varroney Dan at Potomac Consulting has hit this right on the head, we fully believe and recommend to clients that the engagement
Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a
It’s that time again . . . time to get the ball rolling on your new membership recruitment campaign, or your seasonal ad campaign, or
