The phrase “The whole is greater than the sum of the parts” is never more appropriate than as part of a discussion of integrated marketing
I got several e-mails and text messages yesterday from other professionals and colleagues that contained one or more emoticons – you know, those little symbols
5 Elements of Effective E-mail Messaging 1) Carry the Brand – if you send an e-mail to a new or known constituency, no matter what’s
I’ve been reading and absorbing a lot of chatter about the level of respect marketing professionals get (or don’t get) in companies across the nation.
We use e-mail for a number of purposes, both for our own marketing efforts and on behalf of clients or as part of their plans
With some prodding from Eric Mohr (http://www.linkedin.com/in/ebmdirectmarketingservicesllc )I gave some thought to the reputation of Direct Marketing in the digital age. I read and absorb
By its very nature, direct mail promotions are designed to be one-to-one communication vehicles. As marketers, we are all aware of this in the back
How many of you receive more than 200 e-mail messages per day? How many of you receive more than 50 text messages per day? How
Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a
Here’s part II of yesterday’s post . . . Brand Effectiveness Key to Membership Growth – Part 2 In Part One, we discussed using in-depth
