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Category Archive for ‘Communications’

Networking Events Can Produce Results, But Common Interest Cements Relationships

We’ve all been there . . . You go to an event, be it a conference, a seminar session or annual meeting, and you meet

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Converting Prospects to Members (or Customers)

One of the biggest challenges non-profits and other small to mid-size businesses face is converting leads to sales, or for non-profits, a common challenge is

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Five Things About Branding We Can Learn from Geek Squad

I’m always in search of particularly effective branding efforts, just to enjoy a job well-done. Knowing how hard it is to carry out brand development

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Your Name – Self-Branding At It’s Finest

Your own name plays a huge part of your personal brand, but how many of us really get to determine that element and as an

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Does Your Latest Campaign Pass the “Sniff Test?”

I’ve been working with business clients to assist them in their marketing efforts for nearly 3 decades, and in that time, there have been very

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Sharpen Your Skills Before They Rust Away . . .

We all develop skills as we go through life and get older and more experienced. Some of those are of a more temporary or cyclic

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Do Your Clients Know You, or Just What You’ve Reminded Them Of Recently?

Service businesses are funny things sometimes. Clients tend to pigeonhole your service firm based on what service you first performed for them. They rarely actually

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Sometimes you want to go . . . where everybody knows your name

Everybody wants to be wanted, or at least recognized. I have a few places where they know me on sight when I walk in the

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E-Mail Effectiveness Boosted by Data Availability

How many e-mail messages do you get every day? How many do you really read? How many get discarded based on the sender alone? Note

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Old-School Marketing Can Still Be Effective – If the Math Is Right . . .

I just received a living anachronism in my mailbox today – a local vendor card deck. This format used to be much more popular, and

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