Everyone negotiates, almost every day, on some level, even with themselves in some cases. The idea is to weigh two opposing ideas against each other
We’ve seen studies, a few released very recently, that suggest that personalization of direct marketing materials, including print and e-mail, boosts response significantly – in
A lot of business start-up executives I encounter in my practice have an odd feeling about marketing. They seem to think that promoting themselves is
We get asked for advice and guidance by firms large and small every day, and when reviewing whether or not to work with a new
Ever wonder how market leading companies got that way? Ever wonder who lead the way and how they knew to veer in the direction they
We’ve been working with several B2B clients recently on outreach programs to help them find and engage new customers, and one of the tactics we’ve
There are many areas of ongoing controversy in the world – Alien v. Predator, King Kong v. Godzilla, Greece v. Turkey, Israel v. (Pick one)
Had a good customer service experience that I thought tied into my theme of customer service as marketing device. I’ve written several articles on the
There are times in a marketer’s career when asking the right question spurs the next great idea that turns into a campaign that turns the
In a recent study of college freshmen, it was revealed that the skills we once assumed to be vital for business success – research using
