In many business verticals, Spring/Summer is trade show season. If your marketing plan includes trade shows for your vertical or peripheral industries, and your booth
I think we can agree that most top marketing professionals are what used to be called a “Type A” personality – high speed, high motivation,
A lot of business start-up executives I encounter in my practice have an odd feeling about marketing. They seem to think that promoting themselves is
We’ve been working with several B2B clients recently on outreach programs to help them find and engage new customers, and one of the tactics we’ve
Had a good customer service experience that I thought tied into my theme of customer service as marketing device. I’ve written several articles on the
I’m always in search of particularly effective branding efforts, just to enjoy a job well-done. Knowing how hard it is to carry out brand development
Your own name plays a huge part of your personal brand, but how many of us really get to determine that element and as an
I just received an e-mail promotion for Disney Institute corporate training and executive growth coaching – called “D-Thinking your Organization”. In keeping with the Disney
With young children in the house, I’m constantly inundated with Disney products. They take on various forms, from movies, figures, puzzles, games, toys of various
Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a
