Granite Partners’ Study Shows Brand Power Underestimated, Suggests that Relevance Key to Engagement Sparks, MD – Non-profit member-driven organizations may have more brand power than
Marketers, retailers and their agencies have been relying on advertising and it’s relatively high cost and low return to drive revenue for 75 years or
Scott Llewellen of TPS Displays Express put this together, and I thought you’d all enjoy these tips – they’re right on the money! Most trade
I thought readers would appreciate this – I’m as guilty as anyone of using these verbisms, especially being close to the inside at Xerox and
5/11/2012 | blur Group, Expertsourcing, Featured | Dorothy | No Comments We’re all guilty of the occasional bout of marketing Schadenfreude – but we’ve also
Graham Robertson provides us with this week’s opus – brilliantly done, a really good grasp on strategic brand thinking. Gotta love Graham. If so, spread
5 Elements of Effective E-mail Messaging 1) Carry the Brand – if you send an e-mail to a new or known constituency, no matter what’s
Imagine your future: Your brand identity has been in place unchanged since the organization was founded in the 50s; the marketplace has shifted; your brand
Revisited due to popular demand – FOX news on Tradeshows, with some input from me . . . By Cindy Vanegas Published April 23, 2012
I’ve been reading and absorbing a lot of chatter about the level of respect marketing professionals get (or don’t get) in companies across the nation.
