Every business out there has probably been approached about a sponsorship, or included sponsorship in their marketing mix in one form or another, especially those

If you want to boost sales, increase membership, enhance volunteer participation, increase market share or find new profit niches, the best methods start with knowing

It has been said that on occasion at least, the medium is the message, and that’s a good thing to keep in mind when setting

As we effect change at various client organizations, mostly through redirecting the current marketing efforts, we often encounter some underlying resistance from some of the

Consumer’s purchasing behaviors have changed over the last 20 years, yet many companies are still marketing like it was 1954, pushing down advertising messages, focusing

When we get near the Holidays, we often get requests to do special mailings, Holidays card mailings, special e-mail templates and the like, usually these

Alexandra’s hit it on the head with this one. Precisely what we’ve been telling our clients for years. Top 5 Ways to Waste Your Professional

In some ways the modern brand ambassador marketer’s job has changed focus in recent years. Recently, its not so much about informing or enticing the

I was speaking with some colleagues at a networking function the other day, and the presenter asserted that some companies have scaled back their customer

With marketers, retailers and web pundits delving into the topic of Big Data, studying their Google Analytics report like it’s the Zapruder film and studying