We recently attended a tradeshow (Granite Partners principal and staff, not the royal “we”) with a client, in an effort to help them gather competitive

Have A Memorable, Respectful, Restful, and Thoughtful Holiday As You Wish Our Nation A Happy Birthday!

As a marketing consultant, I tend to observe things critically, find parallels and patterns in everything, to try and make sense of what I see

Whether we’re creating a marketing plan, implementing a creative campaign or setting up for a key sales call, there is always a big question lurking

After thirty years of helping commercial companies and non-profit organizations enhance their effectiveness through high-impact marketing efforts, we’ve seen some patterns develop. It appears that

We’ve been reviewing lots of corporate materials over the last several weeks, as it’s stock Proxy season. Each Spring, public corporations hold their shareholder meetings,

For those companies out there who include industry tradeshows in their marketing mix, either on purpose as part of a strategy, or “because all our

I’ve long been an advocate of soliciting the help of marketing experts when developing, launching and branding new products, services or businesses. We’ve seen in

Guest blog Posted by garethcase ⋅ August 30, 2011 ⋅ 5 Comments It’s a subject that comes up every year. There is always an Account

As business people and entrepreneurs, most of us don’t like failure in general, and largely feel that failure is bad. True entrepreneurs, however, often tout