There comes a time in most working professionals life when they are tasked with something significant and asked to create or build a team to

I’ve been reading and absorbing a lot of chatter about the level of respect marketing professionals get (or don’t get) in companies across the nation.

Thought You’d Enjoy This . . . There’s high competition in higher education. Every day, thousands of colleges and universities go head-to-head, vying for prospective

We use e-mail for a number of purposes, both for our own marketing efforts and on behalf of clients or as part of their plans

Recently we were conducting some research for an association client, consisting of some preliminary phone group conversations with some of the Association’s volunteer leadership. The

With some prodding from Eric Mohr (http://www.linkedin.com/in/ebmdirectmarketingservicesllc )I gave some thought to the reputation of Direct Marketing in the digital age. I read and absorb

By its very nature, direct mail promotions are designed to be one-to-one communication vehicles. As marketers, we are all aware of this in the back

How many of you receive more than 200 e-mail messages per day? How many of you receive more than 50 text messages per day? How

Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a

Here’s part II of yesterday’s post . . . Brand Effectiveness Key to Membership Growth – Part 2 In Part One, we discussed using in-depth