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Author Archive

When In Doubt, Do SOMETHING!

Granite Partners ‘ sole reason for being is to help trade and professional associations excel at what they do, to grow and thrive and move

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Members Behave Like Consumers . . . and Make Decisions The Same Way!

As the debate rages on as to whether non-profits would be better off behaving more like for-profit corporations, it would be wise to keep in

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Engagement Turns Your Members Into Cheerleaders

Under the traditional membership model employed by the majority of non-profit trade and professional groups, membership in the organization offers you benefits, but doesn’t necessarily

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Win With A Member-Focused Value Proposition

Readers – Melynn and Carol have really laid it out for us so well I felt no need to add anything beyond “kudos” – we’ve

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Is Advertising Dead?

Marketers, retailers and their agencies have been relying on advertising and it’s relatively high cost and low return to drive revenue for 75 years or

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Association Member Engagement Mountain

Written by Dan Varroney  Dan at Potomac Consulting has hit this right on the head, we fully believe and recommend to clients that the engagement

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Customer Service is Still Your Best Marketing Weapon

I’ve traveled all over the country for years for business and personal reasons, and have a Louis-Vuitton sized trunk full of travel nightmare stories as

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Professional Membership Has Great Value for the Member and the Organization

The new revolution of Social Media and its marketing potential has been one of the most heavily written about topics in recent years. The success

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Are These 12 Roadblocks Stopping Your Valuable Trade Show Leads?

Scott Llewellen of TPS Displays Express put this together, and I thought you’d all enjoy these tips – they’re right on the money! Most trade

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Big Brands Use Big Data To Engage Customers

Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a

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