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Author Archive

Empowered Customers: A Direct Result of Technology Adoption?

This was so good I couldn’t resist re-posting it, courtesy of Sourcelink Rich Brown, Oct 02, 2012 Enlightened marketers are now referencing the “Age of

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Effective Research Critical To Assess Member Perceptions, Boost Enrollment

There are many areas of common interest among member-based organizations, especially now, but the largest and longest running area of concern is certainly finding and

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E-Mail Drives Sales – Duh! HBR Tells The RIGHT Story of E-mail Marketing

Thought you’d find this of interest, so I reposted it in it’s entirety – sums up what I’ve been saying for several years! by Arthur

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Does Social Media Marketing ACTUALLY Drive Customer Behavior and Convert to Revenue?

Social Media, social media, social media – there, I said it three times into the mirror, now I just have to wait and see what

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Integration Is Key To Marketing Campaign Effectiveness

The phrase “The whole is greater than the sum of the parts” is never more appropriate than as part of a discussion of integrated marketing

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Emoticons Do NOT Elicit Emotion From Prospects

I got several e-mails and text messages yesterday from other professionals and colleagues that contained one or more emoticons – you know, those little symbols

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E-Mail Brilliance In Bite-Sized Chunks

5 Elements of Effective E-mail Messaging 1)      Carry the Brand – if you send an e-mail to a new or known constituency, no matter what’s

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Keep Your Audience Close . . .

As a marketer, I have a certain level of curiosity about my client’s customers, and how to reach them effectively, how to reach their emotions,

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Rebranding Your Organization – Change Management At Its Finest

Imagine your future: Your brand identity has been in place unchanged since the organization was founded in the 50s; the marketplace has shifted; your brand

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Do’s and Don’ts for Your Trade Show

Revisited due to popular demand – FOX news on Tradeshows, with some input from me . . . By Cindy Vanegas Published April 23, 2012

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