There is a lot of buzz among marketers about fostering customer engagement, building engagement with apps and websites, creating communities with blogs and social selling.
Are you really getting as much value from your sponsorship activity as you were lead to believe when you entered into the agreement? Have you
Reposted courtesy of HBR, copyright 2011 Matthew Dixon is Managing Director of the Corporate Executive Board’s Sales and Service Practice. Brent Adamson is Senior Director
