With the realities of the “new” economy intruding into everyone’s business and personal lives, and the recent political theater further adding to the uncertainty about
Under the traditional membership model employed by the majority of non-profit trade and professional groups, membership in the organization offers you benefits, but doesn’t necessarily
Readers – Melynn and Carol have really laid it out for us so well I felt no need to add anything beyond “kudos” – we’ve
Written by Dan Varroney Dan at Potomac Consulting has hit this right on the head, we fully believe and recommend to clients that the engagement
The new revolution of Social Media and its marketing potential has been one of the most heavily written about topics in recent years. The success
There are many areas of common interest among member-based organizations, especially now, but the largest and longest running area of concern is certainly finding and
Recently we were conducting some research for an association client, consisting of some preliminary phone group conversations with some of the Association’s volunteer leadership. The
Here’s part II of yesterday’s post . . . Brand Effectiveness Key to Membership Growth – Part 2 In Part One, we discussed using in-depth
The visibility, awareness and effectiveness of your organization’s brand directly impact your ability to recruit and retain members. If your organization isn’t the first thing
