I got several e-mails and text messages yesterday from other professionals and colleagues that contained one or more emoticons – you know, those little symbols
5 Elements of Effective E-mail Messaging 1) Carry the Brand – if you send an e-mail to a new or known constituency, no matter what’s
We use e-mail for a number of purposes, both for our own marketing efforts and on behalf of clients or as part of their plans
With some prodding from Eric Mohr (http://www.linkedin.com/in/ebmdirectmarketingservicesllc )I gave some thought to the reputation of Direct Marketing in the digital age. I read and absorb
By its very nature, direct mail promotions are designed to be one-to-one communication vehicles. As marketers, we are all aware of this in the back
How many of you receive more than 200 e-mail messages per day? How many of you receive more than 50 text messages per day? How
There was a time, not too long ago, where marketing pundits and other “experts” were saying that E-mail had run it’s course as a marketing
