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Posts Tagged ‘membership’

Can A Computer Know Your Customers Better Than You Do?

The rise of the machines, and the fear associated with it among humankind has increasingly crept into popular culture, in some subtle and not-so-subtle ways.

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You’ve Worked Hard To Sign Up Those New Members . . . Now, Keep Them Around

With the realities of the “new” economy intruding into everyone’s business and personal lives, and the recent political theater further adding to the uncertainty about

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When In Doubt, Do SOMETHING!

Granite Partners ‘ sole reason for being is to help trade and professional associations excel at what they do, to grow and thrive and move

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Members Behave Like Consumers . . . and Make Decisions The Same Way!

As the debate rages on as to whether non-profits would be better off behaving more like for-profit corporations, it would be wise to keep in

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Engagement Turns Your Members Into Cheerleaders

Under the traditional membership model employed by the majority of non-profit trade and professional groups, membership in the organization offers you benefits, but doesn’t necessarily

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Win With A Member-Focused Value Proposition

Readers – Melynn and Carol have really laid it out for us so well I felt no need to add anything beyond “kudos” – we’ve

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Association Member Engagement Mountain

Written by Dan Varroney  Dan at Potomac Consulting has hit this right on the head, we fully believe and recommend to clients that the engagement

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Professional Membership Has Great Value for the Member and the Organization

The new revolution of Social Media and its marketing potential has been one of the most heavily written about topics in recent years. The success

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How to Assess and Enhance Membership Value

There are many areas of common interest among member-based organizations, especially now, but the largest and longest running area of concern is certainly finding and

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Effective Research Critical To Assess Member Perceptions, Boost Enrollment

There are many areas of common interest among member-based organizations, especially now, but the largest and longest running area of concern is certainly finding and

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