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With the addition of cable television, streaming video services, internet radio, podcasts, social media streaming platforms, Periscope, and a whole host of other choices, the
While they are still fresh in my mind, I wanted to work through my dismay at the quality and effectiveness of many of the
It has been said that on occasion at least, the medium is the message, and that’s a good thing to keep in mind when setting
Marketers, retailers and their agencies have been relying on advertising and it’s relatively high cost and low return to drive revenue for 75 years or
The phrase “The whole is greater than the sum of the parts” is never more appropriate than as part of a discussion of integrated marketing
All of Granite Partners’ consulting engagements involves some sort of primary research, either as part of a SWOT analysis to assess market position, or customer
In the general hierarchy of life’s priority, when you think of crisis, the marketing department is probably not the place to call. But if you’re
In a recent study of college freshmen, it was revealed that the skills we once assumed to be vital for business success – research using
One of a marketer’s biggest challenges is creating trust with a new audience. If a sector of your potential customer base has never heard of
