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Posts Tagged ‘Marketing’

Do Your Clients Know You, or Just What You’ve Reminded Them Of Recently?

Service businesses are funny things sometimes. Clients tend to pigeonhole your service firm based on what service you first performed for them. They rarely actually

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Old-School Marketing Can Still Be Effective – If the Math Is Right . . .

I just received a living anachronism in my mailbox today – a local vendor card deck. This format used to be much more popular, and

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Think Twice Before You Hit Send

Everyone makes mistakes – I don’t care who you are in life, you’ve made a mistake or two along the way, it virtually unavoidable. In

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The Devil’s In The Details

Sometimes it’s the little things that make a difference in the effectiveness of your marketing campaign. I’m not talking about typos, color shifts, production problems

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Change Is Good

Change is generally good, for a majority of the people, a majority of the time. However fear of the unknown often retards the advance of

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