I think we can agree that most top marketing professionals are what used to be called a “Type A” personality – high speed, high motivation,
A lot of business start-up executives I encounter in my practice have an odd feeling about marketing. They seem to think that promoting themselves is
We’ve been working with several B2B clients recently on outreach programs to help them find and engage new customers, and one of the tactics we’ve
There are many areas of ongoing controversy in the world – Alien v. Predator, King Kong v. Godzilla, Greece v. Turkey, Israel v. (Pick one)
There are times in a marketer’s career when asking the right question spurs the next great idea that turns into a campaign that turns the
One of the biggest challenges non-profits and other small to mid-size businesses face is converting leads to sales, or for non-profits, a common challenge is
I’m always in search of particularly effective branding efforts, just to enjoy a job well-done. Knowing how hard it is to carry out brand development
Your own name plays a huge part of your personal brand, but how many of us really get to determine that element and as an
We all develop skills as we go through life and get older and more experienced. Some of those are of a more temporary or cyclic
One of a marketer’s biggest challenges is creating trust with a new audience. If a sector of your potential customer base has never heard of
