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With the addition of cable television, streaming video services, internet radio, podcasts, social media streaming platforms, Periscope, and a whole host of other choices, the
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The Marketing Doctor Podcast, Season 1, Episode 1 – Pilot The Value of Primary Marketing Research in the Planning of Marketing Outreach Campaigns. Ever wonder
You worked hard on your visual identity, your brand has been time tested and focus grouped to death, but do you know why it works
Size matters, right? In some things, that’s certainly true. In the start-up phase of a business, its more like “Scale Matters,” as the mantra driving
It’s 2017, and so much in marketing practice has changed since we opened our doors in 1997. The range of disciplines has widened beyond print,
With as many digital marketing programs, apps, platforms and dashboards as are currently available to the modern marketer, clearly marketing automation is an idea whose
Marketers are typically asked to justify their expenditures, to craft a nearly inviolate budget often as much as two years ahead of time, and to
In the world of marketing, there are new things to learn, new innovations introduced, new techniques that surface, every day. It’s a fast-moving, wide-open world
There are many forms of sponsorship businesses can use to their advantage: from the check written to the local Little League baseball team to help
With the recent rise in attention among marketers to customer engagement, and customer experience, customer journey, call it what you like, event marketing has risen
