Mitch Vandiver (at mitch@strategiescorp.net.) and The Strategies, Inc. Team put this together, and I thought it was perfect for my readers – it’s all about
Marketers are typically asked to justify their expenditures, to craft a nearly inviolate budget often as much as two years ahead of time, and to
As we effect change at various client organizations, mostly through redirecting the current marketing efforts, we often encounter some underlying resistance from some of the
With marketers, retailers and web pundits delving into the topic of Big Data, studying their Google Analytics report like it’s the Zapruder film and studying
Organizational culture is getting a lot of attention recently, as economic growth is tougher to come by and company profits even harder to generate. Where
With staff sizes and budgets restricted or diminishing, and top executives up and down the ladder under pressure to do more with less each year,
Adding a senior employee can bring short-term costs but long-term gains. Here’s how to tell if the time is right for your business. When you’re
I’ve been reading and absorbing a lot of chatter about the level of respect marketing professionals get (or don’t get) in companies across the nation.
After thirty years of helping commercial companies and non-profit organizations enhance their effectiveness through high-impact marketing efforts, we’ve seen some patterns develop. It appears that
(An open letter from Salespeople the world over to clients and prospects) Dear Prospect, As an ethical, professional, courteous sales person, there are some
