The top marketing buzzword for 2015 has got to be “Content,” surpassing “Big Data” from 2014. Everywhere you look online, in magazines or journals, webinars,
If you want to boost sales, increase membership, enhance volunteer participation, increase market share or find new profit niches, the best methods start with knowing
When we get near the Holidays, we often get requests to do special mailings, Holidays card mailings, special e-mail templates and the like, usually these
In some ways the modern brand ambassador marketer’s job has changed focus in recent years. Recently, its not so much about informing or enticing the
With marketers, retailers and web pundits delving into the topic of Big Data, studying their Google Analytics report like it’s the Zapruder film and studying
Marketing industry media, and more recently mainstream media have latched on to the term “Big Data” as the next big thing due to the huge
Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a
As a marketer, I have a certain level of curiosity about my client’s customers, and how to reach them effectively, how to reach their emotions,
We’ve seen studies, a few released very recently, that suggest that personalization of direct marketing materials, including print and e-mail, boosts response significantly – in
How many e-mail messages do you get every day? How many do you really read? How many get discarded based on the sender alone? Note
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