Most professionals in a wide variety of industry verticals are aware that they need to create a positive impression when they meet a potential client
There are an awful lot of misconceptions about what branding is, how branding works, what purpose it serves, how much time, money, and energy should
Consumer’s purchasing behaviors have changed over the last 20 years, yet many companies are still marketing like it was 1954, pushing down advertising messages, focusing
Graham Robertson provides us with this week’s opus – brilliantly done, a really good grasp on strategic brand thinking. Gotta love Graham. If so, spread
Imagine your future: Your brand identity has been in place unchanged since the organization was founded in the 50s; the marketplace has shifted; your brand
We’ve been reviewing lots of corporate materials over the last several weeks, as it’s stock Proxy season. Each Spring, public corporations hold their shareholder meetings,
A lot of business start-up executives I encounter in my practice have an odd feeling about marketing. They seem to think that promoting themselves is
I’m always in search of particularly effective branding efforts, just to enjoy a job well-done. Knowing how hard it is to carry out brand development
Your own name plays a huge part of your personal brand, but how many of us really get to determine that element and as an
With young children in the house, I’m constantly inundated with Disney products. They take on various forms, from movies, figures, puzzles, games, toys of various
12
