We’ve been using In-Depth or Personal Interview techniques to uncover customer insights and consumer behavior triggers for years with great success, using the outcomes to
In a routine scan of my e-mail inbox, the discussion pages of my 40-some LinkedIn groups, various news sites and marketing sites, I counted over
Marketers, retailers and their agencies have been relying on advertising and it’s relatively high cost and low return to drive revenue for 75 years or
For those of you who are marketers, or if you’re a business owner or solo practitioner who acts in a marketing capacity (and who doesn’t),
As a consultant, I read – a lot – every day, about different marketing approaches, different angles and aspects of marketing, from social media trends
One of a marketer’s biggest challenges is creating trust with a new audience. If a sector of your potential customer base has never heard of
