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With the addition of cable television, streaming video services, internet radio, podcasts, social media streaming platforms, Periscope, and a whole host of other choices, the
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There is a LOT of chatter and conversation centered around the concept of Brand, so there’s not much original thought around it, mostly rehash from
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For decades, psychologists, therapists and behaviorists labored under the mistaken impression that the brain was separated into two hemispheres, and each had a different set
You worked hard on your visual identity, your brand has been time tested and focus grouped to death, but do you know why it works
Most businesses we encounter in our practice appear from the outside to be “doing fine”, and its only after a few pointed key questions of
Size matters, right? In some things, that’s certainly true. In the start-up phase of a business, its more like “Scale Matters,” as the mantra driving
We’ve been using In-Depth or Personal Interview techniques to uncover customer insights and consumer behavior triggers for years with great success, using the outcomes to
Mitch Vandiver (at mitch@strategiescorp.net.) and The Strategies, Inc. Team put this together, and I thought it was perfect for my readers – it’s all about
By Dave Poulos, Chief Consultant, Granite Partners, LLC Big Data – There, I said it, now the bots can find this article and show it
Brand gets defined in many different ways depending on the source, the context and the scope and depth of the investigation and the purpose of
