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Category Archive for ‘Social Media’

Don’t Assume You Know Your Customers

Adam Richardson provides exquisite validation to Granite Partners’ research based marketing approach, in this well thought out blog post from Harvard Business Review. I couldn’t

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Empowered Customers: A Direct Result of Technology Adoption?

This was so good I couldn’t resist re-posting it, courtesy of Sourcelink Rich Brown, Oct 02, 2012 Enlightened marketers are now referencing the “Age of

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Does Social Media Marketing ACTUALLY Drive Customer Behavior and Convert to Revenue?

Social Media, social media, social media – there, I said it three times into the mirror, now I just have to wait and see what

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Emoticons Do NOT Elicit Emotion From Prospects

I got several e-mails and text messages yesterday from other professionals and colleagues that contained one or more emoticons – you know, those little symbols

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Web redesign to meet actual customer needs boosts traffic 94%! Here’s how . . .

Thought You’d Enjoy This . . . There’s high competition in higher education. Every day, thousands of colleges and universities go head-to-head, vying for prospective

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Digital Marketing is Direct Marketing in Electronic Clothing . . .

With some prodding from Eric Mohr (http://www.linkedin.com/in/ebmdirectmarketingservicesllc )I gave some thought to the reputation of Direct Marketing in the digital age. I read and absorb

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Are Accuracy and Grammar Important in The Era of Social Media?

OK, I’ve about had it with poor language skills being forgiven under the pretext that “as long as you can read it, a few mistakes

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New Trends Not Always The Most Valuable

As a marketing consultant, I tend to observe things critically, find parallels and patterns in everything, to try and make sense of what I see

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Who Do You Seek Advice From?

Before all you English majors go off on me, I know the title is making use of poor grammar -but “From Whom Do You Seek

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Internet Not The Only Media – Yet

In a recent study of college freshmen, it was revealed that the skills we once assumed to be vital for business success – research using

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