I don’t normally do predictions and prognostications about the future, because even the most informed and engaged “futurists” are at least half wrong on a
The top marketing buzzword for 2015 has got to be “Content,” surpassing “Big Data” from 2014. Everywhere you look online, in magazines or journals, webinars,
As marketers, we’ve been trained to think ahead . . . way ahead. We’re used to thinking about New Year’s Eve marketing in June, Halloween
It has been said that on occasion at least, the medium is the message, and that’s a good thing to keep in mind when setting
In some ways the modern brand ambassador marketer’s job has changed focus in recent years. Recently, its not so much about informing or enticing the
I was speaking with some colleagues at a networking function the other day, and the presenter asserted that some companies have scaled back their customer
Marketing industry media, and more recently mainstream media have latched on to the term “Big Data” as the next big thing due to the huge
Anyone who hasn’t listed their domicile as “rock, lower level” in the last five years knows that the biggest mega-trend in marketing is “Big Data.”
In a routine scan of my e-mail inbox, the discussion pages of my 40-some LinkedIn groups, various news sites and marketing sites, I counted over
Guest Blogger Rob Jensen provides some great insights about how you can get reliable customer insights to improve your engagement and profitability. Marketers are giving
