For those of you who are marketers, or if you’re a business owner or solo practitioner who acts in a marketing capacity (and who doesn’t),
As a consultant, I read – a lot – every day, about different marketing approaches, different angles and aspects of marketing, from social media trends
Recently we’ve been approached by several tradeshow organizers to review, upgrade, or revamp their marketing efforts, for a variety of reasons. With all the visibility
We recently attended a tradeshow (Granite Partners principal and staff, not the royal “we”) with a client, in an effort to help them gather competitive
As a marketing consultant, I tend to observe things critically, find parallels and patterns in everything, to try and make sense of what I see
Whether we’re creating a marketing plan, implementing a creative campaign or setting up for a key sales call, there is always a big question lurking
After thirty years of helping commercial companies and non-profit organizations enhance their effectiveness through high-impact marketing efforts, we’ve seen some patterns develop. It appears that
We’ve been reviewing lots of corporate materials over the last several weeks, as it’s stock Proxy season. Each Spring, public corporations hold their shareholder meetings,
For those companies out there who include industry tradeshows in their marketing mix, either on purpose as part of a strategy, or “because all our
Guest blog Posted by garethcase ⋅ August 30, 2011 ⋅ 5 Comments It’s a subject that comes up every year. There is always an Account
