Had a good customer service experience that I thought tied into my theme of customer service as marketing device. I’ve written several articles on the
There are times in a marketer’s career when asking the right question spurs the next great idea that turns into a campaign that turns the
In a recent study of college freshmen, it was revealed that the skills we once assumed to be vital for business success – research using
We’ve all been there . . . You go to an event, be it a conference, a seminar session or annual meeting, and you meet
One of the biggest challenges non-profits and other small to mid-size businesses face is converting leads to sales, or for non-profits, a common challenge is
There has been a lot of talk recently regarding and considering CEO compensation, especially in the financial sector, where the numbers compared to the average
We all develop skills as we go through life and get older and more experienced. Some of those are of a more temporary or cyclic
Everybody wants to be wanted, or at least recognized. I have a few places where they know me on sight when I walk in the
How many e-mail messages do you get every day? How many do you really read? How many get discarded based on the sender alone? Note
Smaller businesses have been affected disproportionately by the recent recession and rocky, slow, volatile recovery. One reason may be their restricted access to working capital
