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With the addition of cable television, streaming video services, internet radio, podcasts, social media streaming platforms, Periscope, and a whole host of other choices, the
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The Value of Primary Marketing Research in the Planning of Marketing Outreach Campaigns. Ever wonder how product or service companies figure out what to offer,
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The Marketing Doctor Podcast, Season 1, Episode 1 – Pilot The Value of Primary Marketing Research in the Planning of Marketing Outreach Campaigns. Ever wonder
We’ve been using In-Depth or Personal Interview techniques to uncover customer insights and consumer behavior triggers for years with great success, using the outcomes to
Brand gets defined in many different ways depending on the source, the context and the scope and depth of the investigation and the purpose of
This is What We Do – Thought this was interesting . . . IBM hires hundreds of these workers to shake up clients — including
Marketers use words for many different purposes, to persuade, to cajole, to express urgency, to instill fear, to provide an identity, to convey calm or
With as many digital marketing programs, apps, platforms and dashboards as are currently available to the modern marketer, clearly marketing automation is an idea whose
There are many forms of sponsorship businesses can use to their advantage: from the check written to the local Little League baseball team to help
The rise of the machines, and the fear associated with it among humankind has increasingly crept into popular culture, in some subtle and not-so-subtle ways.
