Call David: 1 (410) 472-4570 | Mail: david@davidpoulos.com

Category Archive for ‘Communications’

Is Traditional Media Dead?

With the addition of cable television, streaming video services, internet radio, podcasts, social media streaming platforms, Periscope, and a whole host of other choices, the

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Your Brand Is A Path

There is a LOT of chatter and conversation centered around the concept of Brand, so there’s not much original thought around it, mostly rehash from

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Is The Right-Brain The “Right” Brain to Appeal to When Boosting Marketing Effectiveness?

For decades, psychologists, therapists and behaviorists labored under the mistaken impression that the brain was separated into two hemispheres, and each had a different set

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Five Ways Customer Research Can Build Your Business

Most businesses we encounter in our practice appear from the outside to be “doing fine”, and its only after a few pointed key questions of

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Can We Finally Dispense With The “Digital” In Digital Marketing?

It’s 2017, and so much in marketing practice has changed since we opened our doors in 1997. The range of disciplines has widened beyond print,

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Ad Agencies Rethink How They Collect Data, Recruit Staff

We’ve been using In-Depth or Personal Interview techniques to uncover customer insights and consumer behavior triggers for years with great success, using the outcomes to

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The Power of a Question

Mitch Vandiver (at mitch@strategiescorp.net.) and The Strategies, Inc. Team put this together, and I thought it was perfect for my readers – it’s all about

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Market Research Is the Answer to ‘Uberization’ and the Customer Challenges of the 21st Century

Jessica delivers this message better than I could, so I thought I’d pass this along . . . we’ve been explaining this to clients for

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Time . . . The Scarcest Commodity Executives Have

When we asked 150 senior executives from Marketing, Sales, Operations, Administration, and Human Resources, what one thing they wanted to make their day more manageable,

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How To Think Like Designers

This is What We Do – Thought this was interesting . . .  IBM hires hundreds of these workers to shake up clients — including

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