There are many areas of ongoing controversy in the world – Alien v. Predator, King Kong v. Godzilla, Greece v. Turkey, Israel v. (Pick one)

Had a good customer service experience that I thought tied into my theme of customer service as marketing device. I’ve written several articles on the

There are times in a marketer’s career when asking the right question spurs the next great idea that turns into a campaign that turns the

In a recent study of college freshmen, it was revealed that the skills we once assumed to be vital for business success – research using

We’ve all been there . . . You go to an event, be it a conference, a seminar session or annual meeting, and you meet

One of the biggest challenges non-profits and other small to mid-size businesses face is converting leads to sales, or for non-profits, a common challenge is

I’m always in search of particularly effective branding efforts, just to enjoy a job well-done. Knowing how hard it is to carry out brand development

There has been a lot of talk recently regarding and considering CEO compensation, especially in the financial sector, where the numbers compared to the average

Your own name plays a huge part of your personal brand, but how many of us really get to determine that element and as an

I’ve been working with business clients to assist them in their marketing efforts for nearly 3 decades, and in that time, there have been very