It’s 2017, and so much in marketing practice has changed since we opened our doors in 1997. The range of disciplines has widened beyond print,
We’ve been using In-Depth or Personal Interview techniques to uncover customer insights and consumer behavior triggers for years with great success, using the outcomes to
Mitch Vandiver (at mitch@strategiescorp.net.) and The Strategies, Inc. Team put this together, and I thought it was perfect for my readers – it’s all about
By Dave Poulos, Chief Consultant, Granite Partners, LLC Big Data – There, I said it, now the bots can find this article and show it
Brand gets defined in many different ways depending on the source, the context and the scope and depth of the investigation and the purpose of
Jessica delivers this message better than I could, so I thought I’d pass this along . . . we’ve been explaining this to clients for
When we asked 150 senior executives from Marketing, Sales, Operations, Administration, and Human Resources, what one thing they wanted to make their day more manageable,
This is What We Do – Thought this was interesting . . . IBM hires hundreds of these workers to shake up clients — including
Whether its B2B, B2C, global enterprise or local start-up, commercial or non-for-profit, all types of business can benefit from becoming more customer-centric. But what does
Some brands seem to become well known, some nearly ubiquitous, in a short period of time, relatively speaking. Some businesses that have names that are
