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Author Archive

The Battle Between Sales and Marketing Rages On . . .

There are many areas of ongoing controversy in the world – Alien v. Predator, King Kong v. Godzilla, Greece v. Turkey, Israel v. (Pick one)

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Under-promise and Over-deliver – Good Customer Service is Tougher Than it Sounds

Had a good customer service experience that I thought tied into my theme of customer service as marketing device. I’ve written several articles on the

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Sometimes the Question is More Important Than the Answer . . .

There are times in a marketer’s career when asking the right question spurs the next great idea that turns into a campaign that turns the

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Internet Not The Only Media – Yet

In a recent study of college freshmen, it was revealed that the skills we once assumed to be vital for business success – research using

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Networking Events Can Produce Results, But Common Interest Cements Relationships

We’ve all been there . . . You go to an event, be it a conference, a seminar session or annual meeting, and you meet

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Converting Prospects to Members (or Customers)

One of the biggest challenges non-profits and other small to mid-size businesses face is converting leads to sales, or for non-profits, a common challenge is

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Five Things About Branding We Can Learn from Geek Squad

I’m always in search of particularly effective branding efforts, just to enjoy a job well-done. Knowing how hard it is to carry out brand development

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Does More Pay Equal More Value?

There has been a lot of talk recently regarding and considering CEO compensation, especially in the financial sector, where the numbers compared to the average

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Your Name – Self-Branding At It’s Finest

Your own name plays a huge part of your personal brand, but how many of us really get to determine that element and as an

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Does Your Latest Campaign Pass the “Sniff Test?”

I’ve been working with business clients to assist them in their marketing efforts for nearly 3 decades, and in that time, there have been very

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