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Author Archive

Innovation – Courage or Survival Technique?

Modern corporations that want to grow and prosper must innovate to survive and differentiate themselves from the competition. Simple statement, not so simple to do.

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Guest blogger Adam Schectman of Eye Catching Creative on Branding

Branding is one of our mainstay services – it touches and influences every engagement we have to one degree or another. We focus on it

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Spring Tradeshow Season is Here – Are You Prepared?

In many business verticals, Spring/Summer is trade show season. If your marketing plan includes trade shows for your vertical or peripheral industries, and your booth

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What Salespeople Want Prospects and Clients To Know

(An open letter from Salespeople the world over to clients and prospects)   Dear Prospect, As an ethical, professional, courteous sales person, there are some

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Planning Tools You SHOULDN’T Use

Hopefully, if you’re a corporate marketer, brand manager, Marketing Director or Manager, you and your organization have a marketing plan that is reviewed every 4

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Face-To-Face Works Best

If you’re a small business owner or manager, you’ve probably been focused on new customer acquisition for the last year or so, just trying to

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Who Do You Seek Advice From?

Before all you English majors go off on me, I know the title is making use of poor grammar -but “From Whom Do You Seek

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Be An Agent For Change

At it’s root, marketing is about change. Changing perceptions, changing appearance, changing buying behavior. But if marketers are to conquer the C-level chambers and earn

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10 Things Marketers Can Do To Help Them Succeed In 2014

As the year 2014 hits the mid-point, I wanted to give readers some forward thinking, rather than reviewing the past year’s events – we all

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Integration and Personalization Keys to Success

Every marketer is trained from the beginning of their career to attempt to get the most value from their marketing dollars – everyone knows that

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