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Author Archive

Tradeshows – Make A Commitment, Make It Count

We recently attended a tradeshow (Granite Partners principal and staff, not the royal “we”) with a client, in an effort to help them gather competitive

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July 4th, 2014

Have A Memorable, Respectful, Restful, and Thoughtful Holiday As You Wish Our Nation A Happy Birthday!

New Trends Not Always The Most Valuable

As a marketing consultant, I tend to observe things critically, find parallels and patterns in everything, to try and make sense of what I see

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Key Marketing Element – Define “Value”

Whether we’re creating a marketing plan, implementing a creative campaign or setting up for a key sales call, there is always a big question lurking

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You Gotta Have A Plan!

After thirty years of helping commercial companies and non-profit organizations enhance their effectiveness through high-impact marketing efforts, we’ve seen some patterns develop. It appears that

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Tell The Corporate Story – Not “Just The Facts, Ma’am”

We’ve been reviewing lots of corporate materials over the last several weeks, as it’s stock Proxy season. Each Spring, public corporations hold their shareholder meetings,

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Leaving Gold On The Table

For those companies out there who include industry tradeshows in their marketing mix, either on purpose as part of a strategy, or “because all our

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Leadership Behaviors Gain You a Seat at the C-Table

I’ve long been an advocate of soliciting the help of marketing experts when developing, launching and branding new products, services or businesses. We’ve seen in

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Exhibitions and Trade Shows – A Thing of the Past?

Guest blog Posted by garethcase ⋅ August 30, 2011 ⋅ 5 Comments It’s a subject that comes up every year. There is always an Account

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Is Failure Life’s Greatest Teacher?

As business people and entrepreneurs, most of us don’t like failure in general, and largely feel that failure is bad. True entrepreneurs, however, often tout

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