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Posts Tagged ‘marketing research’

Is The Right-Brain The “Right” Brain to Appeal to When Boosting Marketing Effectiveness?

For decades, psychologists, therapists and behaviorists labored under the mistaken impression that the brain was separated into two hemispheres, and each had a different set

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Patience Is A Declining Virtue

In marketing practice, we are called upon to determine customer insights so that our message can be directed toward the “right” audience, that it might

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