Mitch Vandiver (at mitch@strategiescorp.net.) and The Strategies, Inc. Team put this together, and I thought it was perfect for my readers – it’s all about
When we asked 150 senior executives from Marketing, Sales, Operations, Administration, and Human Resources, what one thing they wanted to make their day more manageable,
Reposted courtesy of HBR, copyright 2011 Matthew Dixon is Managing Director of the Corporate Executive Board’s Sales and Service Practice. Brent Adamson is Senior Director
I’ve long been an advocate of soliciting the help of marketing experts when developing, launching and branding new products, services or businesses. We’ve seen in
At it’s root, marketing is about change. Changing perceptions, changing appearance, changing buying behavior. But if marketers are to conquer the C-level chambers and earn
Ever wonder how market leading companies got that way? Ever wonder who lead the way and how they knew to veer in the direction they
