When we get near the Holidays, we often get requests to do special mailings, Holidays card mailings, special e-mail templates and the like, usually these
By its very nature, direct mail promotions are designed to be one-to-one communication vehicles. As marketers, we are all aware of this in the back
Every marketer is trained from the beginning of their career to attempt to get the most value from their marketing dollars – everyone knows that
There was a time, not too long ago, where marketing pundits and other “experts” were saying that E-mail had run it’s course as a marketing
