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Posts Tagged ‘customer insight’

Is The Right-Brain The “Right” Brain to Appeal to When Boosting Marketing Effectiveness?

For decades, psychologists, therapists and behaviorists labored under the mistaken impression that the brain was separated into two hemispheres, and each had a different set

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The Value of Primary Research in Marketing Planning

The Value of Primary Marketing Research in the Planning of Marketing Outreach Campaigns. Ever wonder how product or service companies figure out what to offer,

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How To Think Like Designers

This is What We Do – Thought this was interesting . . .  IBM hires hundreds of these workers to shake up clients — including

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