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Category Archive for ‘Podcasts’

Is Traditional Media Dead?

With the addition of cable television, streaming video services, internet radio, podcasts, social media streaming platforms, Periscope, and a whole host of other choices, the

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Your Brand Is A Path

There is a LOT of chatter and conversation centered around the concept of Brand, so there’s not much original thought around it, mostly rehash from

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Expert Positioning For Success

It seems that “Experts” are everywhere theses days. In the old days, to become an expert, one had to devote years to building credentials, through

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Is The Right-Brain The “Right” Brain to Appeal to When Boosting Marketing Effectiveness?

For decades, psychologists, therapists and behaviorists labored under the mistaken impression that the brain was separated into two hemispheres, and each had a different set

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The Value of Primary Research in Marketing Planning

The Value of Primary Marketing Research in the Planning of Marketing Outreach Campaigns. Ever wonder how product or service companies figure out what to offer,

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The Value of Primary Research In Marketing Planning

The Marketing Doctor Podcast, Season 1, Episode 1 – Pilot The Value of Primary Marketing Research in the Planning of Marketing Outreach Campaigns. Ever wonder

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