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With the addition of cable television, streaming video services, internet radio, podcasts, social media streaming platforms, Periscope, and a whole host of other choices, the
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There is a LOT of chatter and conversation centered around the concept of Brand, so there’s not much original thought around it, mostly rehash from
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It seems that “Experts” are everywhere theses days. In the old days, to become an expert, one had to devote years to building credentials, through
You worked hard on your visual identity, your brand has been time tested and focus grouped to death, but do you know why it works
Most businesses we encounter in our practice appear from the outside to be “doing fine”, and its only after a few pointed key questions of
Size matters, right? In some things, that’s certainly true. In the start-up phase of a business, its more like “Scale Matters,” as the mantra driving
Many thanks to the Insight Association for putting this together – we’ve been using this same logic to explain the value of research to our
It’s 2017, and so much in marketing practice has changed since we opened our doors in 1997. The range of disciplines has widened beyond print,
We’ve been using In-Depth or Personal Interview techniques to uncover customer insights and consumer behavior triggers for years with great success, using the outcomes to
Mitch Vandiver (at mitch@strategiescorp.net.) and The Strategies, Inc. Team put this together, and I thought it was perfect for my readers – it’s all about
