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Category Archive for ‘Content’

Old-School Marketing Can Still Be Effective – If the Math Is Right . . .

I just received a living anachronism in my mailbox today – a local vendor card deck. This format used to be much more popular, and

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E-Mail Makes A Comeback!

There was a time, not too long ago, where marketing pundits and other “experts” were saying that E-mail had run it’s course as a marketing

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Time Off Is Not A Benefit – It’s A Necessity!

With the long holiday break just behind us, and if anything we’re all busier than before the break we took to help us relax, I

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Publish or Perish – By What Definition?

In today’s social media-immersed, blogosphere saturated, media-driven, net savvy world, the nature of publishing has certainly changed. The very definition of publishing has changed as

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Think Twice Before You Hit Send

Everyone makes mistakes – I don’t care who you are in life, you’ve made a mistake or two along the way, it virtually unavoidable. In

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