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Author Archive

Is Traditional Media Dead?

With the addition of cable television, streaming video services, internet radio, podcasts, social media streaming platforms, Periscope, and a whole host of other choices, the

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Your Brand Is A Path

There is a LOT of chatter and conversation centered around the concept of Brand, so there’s not much original thought around it, mostly rehash from

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Expert Positioning For Success

It seems that “Experts” are everywhere theses days. In the old days, to become an expert, one had to devote years to building credentials, through

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Is The Right-Brain The “Right” Brain to Appeal to When Boosting Marketing Effectiveness?

For decades, psychologists, therapists and behaviorists labored under the mistaken impression that the brain was separated into two hemispheres, and each had a different set

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The Value of Primary Research in Marketing Planning

The Value of Primary Marketing Research in the Planning of Marketing Outreach Campaigns. Ever wonder how product or service companies figure out what to offer,

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The Value of Primary Research In Marketing Planning

The Marketing Doctor Podcast, Season 1, Episode 1 – Pilot The Value of Primary Marketing Research in the Planning of Marketing Outreach Campaigns. Ever wonder

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Four Ways To Boost Your Brand Power With NeuroMarketing

You worked hard on your visual identity, your brand has been time tested and focus grouped to death, but do you know why it works

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Five Ways Customer Research Can Build Your Business

Most businesses we encounter in our practice appear from the outside to be “doing fine”, and its only after a few pointed key questions of

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Can Small Companies Act Like A Big Business And Win?

 Size matters, right? In some things, that’s certainly true. In the start-up phase of a business, its more like “Scale Matters,” as the mantra driving

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Calculating Return-on-Investment (ROI) for Research

Many thanks to the Insight Association for putting this together – we’ve been using this same logic to explain the value of research to our

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