In the world of marketing, there are new things to learn, new innovations introduced, new techniques that surface, every day. It’s a fast-moving, wide-open world
We’ve seen studies, a few released very recently, that suggest that personalization of direct marketing materials, including print and e-mail, boosts response significantly – in
I just received a living anachronism in my mailbox today – a local vendor card deck. This format used to be much more popular, and
