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Category Archive for ‘Data’

Old-School Marketing Can Still Be Effective – If the Math Is Right . . .

I just received a living anachronism in my mailbox today – a local vendor card deck. This format used to be much more popular, and

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E-Mail Makes A Comeback!

There was a time, not too long ago, where marketing pundits and other “experts” were saying that E-mail had run it’s course as a marketing

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Getting It Right Actually Costs LESS!

Marketing activities are increasingly driven by data of various types – the power provided by social media platforms comes largely from the data that ‘likes’

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