Recent economic indicators describe a consumer climate that is different than virtually any in recent history, and consumer product and service businesses are having a

Marketing activities are increasingly driven by data of various types – the power provided by social media platforms comes largely from the data that ‘likes’

Everybody Can “Do” Marketing, Right? When you need answers about your health, you consult a professional, trained physician. When you need marketing expertise, you should

Note: Adam Richardson provides exquisite validation to Granite Partners’ research based marketing approach, in this well thought out blog post from Harvard Business Review. I