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Posts Tagged ‘value’

Calculating Return-on-Investment (ROI) for Research

Many thanks to the Insight Association for putting this together – we’ve been using this same logic to explain the value of research to our

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And Now, A Word From Our Sponsor . . .

Are you really getting as much value from your sponsorship activity as you were lead to believe when you entered into the agreement? Have you

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When In Doubt, Do SOMETHING!

Granite Partners ‘ sole reason for being is to help trade and professional associations excel at what they do, to grow and thrive and move

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Members Behave Like Consumers . . . and Make Decisions The Same Way!

As the debate rages on as to whether non-profits would be better off behaving more like for-profit corporations, it would be wise to keep in

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How to Assess and Enhance Membership Value

There are many areas of common interest among member-based organizations, especially now, but the largest and longest running area of concern is certainly finding and

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Key Marketing Element – Define “Value”

Whether we’re creating a marketing plan, implementing a creative campaign or setting up for a key sales call, there is always a big question lurking

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Exhibitions and Trade Shows – A Thing of the Past?

Guest blog Posted by garethcase ⋅ August 30, 2011 ⋅ 5 Comments It’s a subject that comes up every year. There is always an Account

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