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Posts Tagged ‘Marketing’

Tradeshow Promotion Requires Strong Planning

Recently we’ve been approached by several tradeshow organizers to review, upgrade, or revamp their marketing efforts, for a variety of reasons. With all the visibility

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Tradeshows – Make A Commitment, Make It Count

We recently attended a tradeshow (Granite Partners principal and staff, not the royal “we”) with a client, in an effort to help them gather competitive

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Key Marketing Element – Define “Value”

Whether we’re creating a marketing plan, implementing a creative campaign or setting up for a key sales call, there is always a big question lurking

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Tell The Corporate Story – Not “Just The Facts, Ma’am”

We’ve been reviewing lots of corporate materials over the last several weeks, as it’s stock Proxy season. Each Spring, public corporations hold their shareholder meetings,

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Leaving Gold On The Table

For those companies out there who include industry tradeshows in their marketing mix, either on purpose as part of a strategy, or “because all our

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Leadership Behaviors Gain You a Seat at the C-Table

I’ve long been an advocate of soliciting the help of marketing experts when developing, launching and branding new products, services or businesses. We’ve seen in

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Spring Tradeshow Season is Here – Are You Prepared?

In many business verticals, Spring/Summer is trade show season. If your marketing plan includes trade shows for your vertical or peripheral industries, and your booth

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Be An Agent For Change

At it’s root, marketing is about change. Changing perceptions, changing appearance, changing buying behavior. But if marketers are to conquer the C-level chambers and earn

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The Illusion of Control

I think we can agree that most top marketing professionals are what used to be called a “Type A” personality – high speed, high motivation,

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Self Promotion Is Not a Crime

A lot of business start-up executives I encounter in my practice have an odd feeling about marketing. They seem to think that promoting themselves is

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